Youthful military band, red monster, teddy bear floats, giant bird Anka, Tesla team … The day before Yesterday, at 10:00 am, the northbound segment of Yan’an Road, Hangzhou staged a big parade carnival. The parade is part of the 16th anniversary celebration of Intime Department Store.
For the first time, traffic is closed for 90 minutes in Hangzhou to give way to floats and performing groups from home and abroad. This parade is for sweetly occupying the streets with consumers in a creative manner as well as for showing the new image of business industry in Hangzhou.
Closely following the Chinese Single’s Day on Nov.11, Intime Group launched the first Chinese shopping festival from Nov.11-16. Taking this opportunity, Intime organized its creative parade on Nov.15.
This parade went from Yan’an Road (Wulin Intime headquarter) to Fengqi Road (North Zhongshan Road) with a length of 1.1km in total, lasting for 90 minutes. As an important main road in downtown Hangzhou, Yan’an road, for the first time, gave its way to this creative parade.
Source: Hangzhou Tourism Commission